Finch and Mooks was dreamt up in 2025 by a few girls with far too many ideas and an unshakable love for the tiny, magical moments of everyday life. We’re a digital holding house for the little sparks and the giant visions. Where small ideas that flutter in at 2 a.m. sit comfortably beside year-long creative quests. Our purpose is simple: to help people romanticize the world around them. We believe in magic woven into morning routines, in dreams merging with the day-to-day, and in making even the mundane feel like a story worth telling.

Inspired by the world of junk journalling—a creative practice that mixes scraps, textures, photos, stickers, handwriting, and found objects into deeply personal visual stories—we wanted to make this form of expression more accessible and alive in modern life. Finch & Mooks brings junk-journal energy into digital spaces: ritual practices for mental health, creative adventures for kids, playful tools for vision boards and New Year’s resolutions, and easy visual storytelling for anyone who wants to make their inner world visible. This is where imagination gets permission to spill over.